ABC Supply Target Mail Program

A targeted and well-executed mailing program can motivate potential homeowner customers as they review the day’s mail.

For over 20 years, contractors have found that sending Target Mail is a great way to get the word out to homeowners residing in specific market areas. Some reasons contractors continue to find Target Mail a useful tool include:

  • Proud of a job in the area and want to encourage prospects to see their quality work
  • Expanding their business offerings by adding new/different product segments (a siding contractor is now offering windows)
  • Looking to increase sales and generate fresh new leads with a compelling offer
  • Moving business locations and need to create awareness in a new market area
Postcard versions preview

3 KEYS TO DIRECT MAIL SUCCESS

1MAIL ONLY TO QUALIFIED PROSPECTS

  • Personally addressed to homeowner's name, not 'local postal customer'
  • Sent to verified homeowners of 10+ years old, single-family homes
  • No apartments, renters, new homes, or business addresses
  • Select affluent homeowners by household income or home market value

2STAND OUT FROM THE COMPETITION

  • Clearly identify a need or promise a valuable benefit
  • Explain why your company is different from the rest
  • Include a compelling, irresistible or limited time offer
  • And of course, nothing works better than FREE

3CUSTOMIZED FOR YOUR COMPANY

  • Showcases your company's name, contact information & logo
  • High quality, full-color professional design increases impact
  • Include company credentials, certifications & social media affiliations
  • Modifications and custom designs are available for an additional fee
Personalized backside with callouts

Questions? Review these helpful FAQs that provide answers to many of the frequently asked Target Mail program questions.
Need additional help? Contact Us with your questions.